100% Natural, 0% Compromise

truly effective luxury skin care From the Catskill Mountains

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100% Natural. 100% Celebrated.

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    Best of NY NOW 2025

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    Rising Star Award, 2026 finalist

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Not just "clean." Actually safe.

AND SO EFFECTIVE, YOU'LL WONDER WHY YOU EVER USED ANYTHING ELSE.

  • 100% Natural

  • 99% Organic

  • Cruelty Free

  • No Synthetics

  • Paraben Free

  • Vegan Plus Beeswax

Loved by skin care professionals, wellness experts, and YOU.

Our community knows: natural is better.

From the Apothecary

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VALUE SET

The Every-Day Ritual

Your best skin ever, in three easy steps: cleanse, hydrate, and seal.

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Truly natural has a home.

Visit our flagship store, located at 94 Main Street in our beloved Catskills home of Stamford, NY.

VISIT US IRL

CULT FAVORITE

Veranium Bath Oil

Softens skin, nourishes deeply, and transforms your bath into a moment of pure indulgence.

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Beautiful skin shouldn't cost us the world...

...or our health. We believe that what's good for us, and what's good for the earth, should be one and the same. Learn about the philosophy and ingredients behind our 100% natural formulations.

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From the Bébés

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Baby and LouLou are two happy little dalmatians who live high in the Catskill mountains. LouLou only cares that she has somewhere soft to sleep, and Baby only cares that you're sharing your food with her. They both speak French, so they're good little "bébés."